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HP Inkspiration 2018 Winners Announced at Dscoop Americas

This was the third annual edition of the awards

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By: Anthony Locicero

Copy editor, New York Post

At Dscoop Dallas, HP Inc. announced the winners of the 3rd annual HP Inkspiration Americas Awards, recognizing the most innovative brand experience produced with HP digital printing technology, and Rod Key Marketing Excellence Awards for the companies with the most creative marketing campaigns to promote their businesses.

“HP digital printing technology is disrupting print applications across industries, sparking creative ideas for designers and brands and improving efficiencies,” said Dave Prezzano, GM, HP Graphics Solutions Business Americas, HP inc. “These award-winning prints are an inspiration to the HP Graphic Arts community. With leading edge technology from HP Indigo, PSP can capture the growing power of digital print in almost every area of life and work and realize new revenue opportunities.”

At Dscoop Unleashing Print – Dallas, 16 awards were presented to 13 customers and designers in multiple categories across General Commercial Printing and Labels and Packaging for unique and powerful applications. Nearly 200 entries from more than 75 HP customers and designers were submitted to the competition of works produced on HP Indigo, PageWide Web Press, and Scitex print technology.



“Digital printing, digital data and the creative process are coming together more rapidly than ever,” said Dana Arnett, an Inkspiration judge and Founding Partner at VSA Partners. “I was impressed by how the submissions took advantage of the technology and pulled off things that could not be done with conventional printing. That can work to the benefit of the creative person—they have a much broader spectrum and toolbox to use in terms of producing their ideas.”

The Rod Key Marketing Excellence Award winners are Bennett Graphics for General Commercial Printing and Red Pepper Comunicacion for Labels and Packaging.
 
Inkspiration award winners for General Commercial Printing:

Labels and Packaging:

 


Photos courtesy HP/Logo photo courtesy Flickr user Don Debold

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